Hotels will now be able to sell their vacant rooms with Paximum fast and with their own rules through incoming agencies.
the incoming agency in Turkey “Sejour” is written with the familiar San Tourism Software Group, started its activities in 1993. The company, which integrates hotels with “Hotel2Sejour” software and agencies using Sejour, includes hotels in Paximum, another hotel, in the reservation network of agencies around the world.
We talked to SAN TSG and Paximum product, Erol Türk, which strengthens Incoming agencies and the sales of hotels…
Could you give information about SAN TSG and their services to the tourism sector?
SAN TSG, which started its activities focused on agency software in 1993, is a company specialized in travel technologies. Today, we produce software solutions that are actively used in 70 countries. Our locomotive products are “Sejour” which is the incoming agency software and “TourVisio” which is the tour operator software. In addition, “Abacus” as accounting software, B2B, B2C systems, web service – XML products and “Hotel2Sejour”, which is used between more than 4000 hotels and 150 agencies as hotel agent reservation communication, “San Flight” among our main products. . In addition, by combining the powers of San TSG products with Paximum’s “Global Travel Marketplace” project, which is a different affiliate with the partnership of San TSG, we are now doing much more productive works in the global market.
Your Paximum brand has started to attract attention recently. Can you talk about the advantages that Paximum offers?
Paximum is a company with its major partnership San TSG. It is a partnership. The current CEO of Paximum, the former CEO of the Bertelsmann Group, one of the largest groups in Europe. Günther is Thielen.
We diversify the services we call Paximum travel products such as hotels, airplanes, transfers, sightseeing, rent a car with XML-API integrations. It delivers the most suitable alternatives to tour operators and agencies. Here, all control is at the supplier agency or ‘Bed banks’. We distribute their quotas, prices and terms to B2B channels and tour operators globally.
Paximum is a valuable brand that brings speed, integration diversity and sales solutions to the travel industry. Hotels are now able to sell their vacant rooms both faster and through incoming agencies with their own rules.
I Paxie, serving the global market, while the center … Not only in Turkey in Antalya, also known brands in the global travel market, and in a voice that location. I Paxie, most data only company that provides an alternative to the diversity and integration compared to other companies carrying out similar activities in Turkey. In Global, we are in the top 10 in terms of these capabilities.
How does the Paximum system work? For example, do you determine the prices of the hotels or contracted agencies enter the contracts themselves into the system?
You are a hotel manager… You contract with global or local agencies such as Hotelbeds. Hotelbeds and the incoming agencies you have contracted are working with us to sell the product at hand, so we are their customers. We consolidate hotel prices from contracting companies and serve to other operators, B2B channels as commercial interlocutors. As a hotelier, you are giving price to the Albanian market, we serve that price to channels that can produce sales in less than 1 second, again valid for the Albanian market. As this example, the fastest solution to your need to produce alternative markets goes through Paximum. We have made huge investments, learned a lot to produce these solutions, and now there is almost nowhere in the global market that we are not integrated. We sell Dubai to Chinese operators and US to Spanish sellers. We sell resort destinations to Eastern European sellers. German tour operator to Turkey, Egypt, Cyprus, Bulgaria are selling. All this fiction was made possible by an effective business functioning, qualified personnel, patience, investment and technical capabilities. Each of our employees are fluent in different foreign languages and support our partners 24/7, our employees are experienced in agency-hotel-tour operator, and have developed themselves in software and technology.
As a result, agencies freely define hotel prices on the system themselves, based on their contracts. Although agencies do this job, does the low price of hotels sometimes leave a question mark in the way you manipulate hotel prices as a company?
We have received complaints in this direction. We have contracts with each supplier and vendor, there are special company-specific regulations that specify sectoral practices called SLA. Some companies that do not comply may emerge, but we do not cooperate with those who harm our image. For example, you are also a hotel manager and you have contracted with an agency, and given valid prices to certain markets, but if the agency opens these prices for the markets that are not valid (deliberate or by mistake), it may be a case of opening to a different market because we only transfer data. Consider this situation as follows; You entered an extranet that you used, while you entered 100 Euros, you entered 10 Euros by mistake and you opened this price to all nationalities by mistake. In this case, the error is caused by you, but many companies in the world have made sales and tour operators that you have worked with have seen this situation and warned you. In fact, all kinds of disruptions that may occur following the manual market – price strategies that have been experienced in the sector for 10 years can also be experienced when the technology is in use and the only reason is the human fault that the supplier is sourced from, either hotel or supplier agency! We do not have any mistakes at this stage. Because a technically German hotel cannot be sold with Russian prices, this is as likely as an e-mail to be sent to X person with the same mail address to Y person, if the hotel owner wants to know this, it is possible to determine this easily by making a reservation at that price. . So these are all piloting errors. We have a recommendation for hotels that have a problem in this regard. He thinks that the price he does not give is on the market and can check who is going from. The booking form will arrive at the hotel shortly. Apart from human errors, using the Paximum platform for different purposes is definitely not what we approve of.
Which tourism stakeholders should work with Paximum?
Official agencies that are travel products can become suppliers to us. Tour operators who will sell package tours, B2B online distributors and sales agents working only in the B2B market may also be Paximum dealers. On the other hand, technology companies that will join 2 different platforms can also be our business partners. The hotels that aim to market their hotels in order to get customers from the global market are also included in the system thanks to the practical use of Hotel2Sejour through the incoming agencies using Sejour, and can get reservations from agencies.
Who are you working with?
We have customers all over the world, from Sri Lanka to the UK, from Thailand to China, from Canada to Chile. As a global supplier (Bed Bank), we have integration with almost all major suppliers. We can say that we have nearly 200 XML integrations in total.
Many of the world’s leading brands preferred us. Atlas Global’s agency brand Atlas Holidays provides all technology infrastructure from us. It also buys products from Paximum commercially. AeroFlot brand Pobeda Airlines also provided dynamic packaging and all software from us. Companies such as Rus Ostovok and Russian Express supply products from Paximum. The top 5 companies in Iran have integrated Paximum XML. Amadeus sells Paximum products in Global GDS. Companies such as China Ctrip, Dida, Hoaqiao buy products from Paximum. We are the first Turkish company to be integrated into the Peakwork Hub in Germany. We are also among the top suppliers of German dynamic operators in companies such as LMX, JT, XPUR. W2M, LotsofHotels (Web Beds),
Paximum mediates how many Pax sales figures per year; What are their goals?
We aim to close 2019 with 250,000 Pax in hotel product. It is in the direction that we can easily catch this figure that is now visible. We are pretty good in the German market. In addition, we have seen a good increase in the Russian market, in the Iranian and Middle Eastern markets. We are working on larger deals in the UK market. We aim to take place in every channel in terms of B2B in Global and to be among the top 5 in the B2B online business in the medium term.